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商品編號： 9-710-429 出版日期： 2010/04/23 作者姓名： Alcacer, Juan;Khanna, Tarun;Furey, Mary;Mabud, Rakeen 商品類別： Other 商品規格： 23p 再版日期： 2011/05/02 地域： Finland 產業： Mobile devices and personal computers;Telecom 個案年度： 2009 -
商品敘述：
By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other? And what would this imply for the types of handsets and services they would need to offer?
涵蓋領域：
Competitive advantage;Corporate strategy;Geographic analysis;Emerging markets;Innovation;Inventions
相關資料：
, (9-712-461), 18p, by Juan Alcacer;, (9-712-804), 0p, by Juan Alcacer
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